The KC Stadium, often shortened to the KC, is a multi-purpose facility in the city of Kingston upon Hull (Hull), England. Conceived as early as the late 1990s, it was completed in 2002 at a cost of approximately £44 million. It is named after the stadium's sponsors, telecommunications provider KC, formerly Kingston Communications, a subsidiary of the KCOM Group. The stadium is owned by Hull City Council and operated by the Stadium Management Company (SMC), who are looking to expand the stadium up to 32,000. The bowl-shaped stadium contains a continuous single tier of seats with a second tier on the west side. Its current capacity is 25,400. The stadium accommodates fans of its two tenants, association football club Hull City A.F.C., which moved there from Boothferry Park, and rugby league football club Hull F.C., relocated from the Boulevard. The ground also hosts international association football and rugby league football competitions and acts as a venue for concerts by musical artists, such as Elton John and The Who.